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Sustainable Business Models for Professional Game Masters (Paid RPG Sessions)?

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I've been running RPG sessions for friends for years and have been considering offering my services as a paid Game Master. For those who have successfully turned GMing into a source of income, what are the most sustainable business models? How do you effectively market your services, set competitive rates, and manage client expectations for paid sessions? Are there specific platforms or communities where paid GMs find success? I'm curious about everything from handling session scheduling and payment to creating a positive and recurring experience for paying players, and whether focusing on specific game systems or demographics yields better results.

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