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Is it better to sell handmade crafts on Etsy or your own website?

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I’m planning to sell some handmade items and wondering if Etsy is still worth it with the competition and fees. Would starting my own site be better in the long run? What’s worked best for you?

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Etsy is great for quick exposure and built-in traffic, but comes with fees and high competition.
Your own website gives you full control, lower long-term costs, and stronger branding—but you’ll need to handle marketing and traffic yourself.

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